Website relaunch: when is it worth it and how to approach it?
Signs your website needs a relaunch and a structured process to avoid losing SEO rankings.
When does a relaunch make sense?
A relaunch makes sense when your website no longer meets current technical standards, performs poorly on mobile, loads slowly, or fails to convert visitors into leads. An outdated design that no longer fits your brand is also a valid reason.
Protecting SEO rankings during relaunch
The biggest relaunch mistake: ignoring existing SEO rankings. Before the relaunch, create a complete URL map of all indexed pages. Every old URL needs a 301 redirect to its new address. Without redirects, you lose months of built-up rankings.
A structured relaunch process
A structured relaunch process includes: SEO audit of the current state, keyword mapping for the new structure, wireframes with conversion focus, design and development, 301 redirect plan, launch with monitoring, and post-launch optimization.
Timeline and execution
Plan at least 2-4 weeks for a professional relaunch. Rushed relaunches lead to technical errors, ranking losses and missed conversion opportunities. At Manotea we guide the entire process including SEO protection.