How much does a website cost in 2026? Prices, factors and budgeting
Realistic pricing for websites in Germany: landing pages, business sites, online shops and ongoing costs.
What influences the price of a website?
The most common question for a web agency is: how much does my website cost? The answer depends on scope, functionality, and quality expectations. Here we provide transparent benchmarks for the German market.
Price ranges by website type
A simple landing page starts at around EUR 1,500. A professional business website with 5-10 subpages, SEO optimization and responsive design ranges from EUR 2,500 to 5,000. Online shops with product catalog and payment integration start from EUR 4,000.
The biggest cost factors
The biggest pricing factors are: page count and content scope, custom design requirements, technical integrations (CRM, booking systems, APIs) and multilingual content. Template-based solutions save budget but offer less differentiation.
Do not forget ongoing costs
Do not forget ongoing costs: hosting (EUR 10-50/month), domain (EUR 10-20/year), SSL certificate (usually included) and optional maintenance packages (from EUR 99/month). A professional website is an investment that pays for itself through qualified leads.