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Local SEO in Hannover: 12-point checklist for more inbound leads
Practical checklist for local businesses: from site structure and Google Business Profile to conversion-focused elements.
•7 min read
Site structure as the foundation
Many local websites lose leads not because of weak offers but because of unclear structure. Start with a clean architecture and obvious service/location signals.
Optimize homepage and service pages
Your homepage should include a clear value proposition, local proof, and an easy contact path. Then add dedicated pages for each core service.
Set up Google Business Profile
Set up and maintain your Google Business Profile. Keep business name, address, and phone consistent across all listings and pages.
Integrate conversion elements
Conversion wins come from practical details: quick reply promise, trust signals, social proof, and low-friction forms. SEO and conversion should be designed together.