Optimize Google Business Profile: guide for more local visibility
Step-by-step guide to optimizing your Google Business Profile for local search results and Google Maps.
Why Google Business Profile matters
Your Google Business Profile (formerly Google My Business) is often the first touchpoint for local customers. A fully optimized profile appears in Google Maps, the Local Pack and the Knowledge Box — all high-click-rate areas.
Getting the basics right
The basics: enter your exact business name (no keyword stuffing), choose the right primary category and up to 9 secondary categories, and ensure your address and phone number match your website (NAP consistency).
Actively improving rankings
For better rankings: publish posts regularly (at least weekly), upload current photos (business, team, projects), respond to all reviews professionally (including negative ones), and proactively use the Q&A feature with common customer questions.
Connecting your profile with your website
Connect your profile with your website: link to the relevant location page (not just the homepage), use UTM parameters for tracking, and ensure opening hours are identical on your website and profile. This consistency strengthens your local ranking.